CONTACT US
Go to the homepage

CatchBlog

‘Good enough forecasts’: the limit of our ambition?

‘…of course it is not possible to have zero forecast errors’

‘Why not?’

So went a conversation with a potential client some years ago. As usual when somebody says something that, from your world view, is so obviously wrong that you have never thought of what you might say to counter it, I was left open mouthed and speechless. 

CONTINUE READING

The folly of chasing errors

‘Every month we ask each demand manager to identify their ‘top three’ forecast errors and explain what they are doing to prevent their recurrence’ .  

CONTINUE READING