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Read IBF's interview with Steve Morlidge on Forecast Value Added

Click here to read this interview with Steve Morlidge on the practical application of Forecast Value Added, conducted by Mike Gilliland of SAS on behalf of the IBF (Institute of Business Forecasting and Planning). 

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Why bother with forecasting? From error and ‘accuracy’ to adding value

As far as I know we are not legally required to forecast.

So why do we do it?

My sense is that forecasting practitioners rarely stop to ask themselves this question. This might be because they are so focussed on techniques and processes. In practice, unfortunately, often forecasting is such a heavily politicised process, with blame for ‘failure’ being liberally spread around, that forecasters become defensive and focus on avoiding ‘being wrong’ rather than thinking about how they can maximise their contribution to the business.  

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